[WATCH]: Why should insurers care about micro-insurance?

The benefits of micro-insurance for the insureds can seem fairly obvious: they are managing their risks through low-cost coverage that they may not otherwise be eligible to receive, either due to premium paying capacity or insurability conditions. But why should insurers and carriers care? Can micro-insurance help the bottom line? Diamond Management and Technology Consultants' Marik Brockman says it can. Marik Brockman: You'll notice that it's a lot of the bigger players -- Chartis

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